The most difficult challenge that translation businesses are facing today is bringing new clients on board as well as ensure that they keep coming back to them for their translation needs. That is, they want repeat business. Here are some strategies that Dutch translation services companies can adopt to meet these challenges.
1. Competitive Advantage - To gain a competitive advantage, you need to identify what benefits you can give to the prospects, which make you stand out from the crowd. Benefits that they really want, benefits they cannot probably get elsewhere, or cannot get elsewhere as affordably, or efficiently as you can provide. Such competitive advantage should be used consistently in advertising your translation company. Simply bragging about your quality services and achievements is not enough.
2. Build reputation and trust- Remember your new clients do not have the opportunity to touch, taste or test your services, as they do when buying a product. And when a customer has to spend hundreds of dollars on a service, they should be able to trust you. And for this they should know you. Let your clients know how good you are through your website, brochures, newsletters, articles etc. Describe your credentials and experience in Dutch translation so that you build a reputation for yourself.
3. Showcase your capabilities - Educating your prospect to the benefits of using your services makes them an even better prospect. There are a number of ways through which you can show off to the world that your Dutch translation company is the best.
a. Writing articles- Let people know about your unique talents by putting your expertise in writing and sharing it with publications. Submit your articles on different website, and see how your visibility grows.
b. Case studies- You may also tell about your accomplishments by penning down your experiences with different clients, the role you played in helping them meet new challenges through our Dutch translation services. Using such case studies during client presentations help in making a positive impact in a big way.
c. Testimonials- Showing your testimonials to your prospective clients helps in creating a good first impression. When they read about how satisfied your previous clients were, and how they thank you for adding value to their business, they are sure to consider you for their Dutch translation needs.
4. Client satisfaction - Show your clients that you care for their success. When you translate a marketing material to Dutch, give your clients some helpful advice about the Dutch people that they can use. Offer some insights of the Dutch market to your clients. Such gestures show that you go an extra mile to satisfy your client's needs.
Adopt these strategies, and see your Dutch translation company flourish.